RESPONSIBILITIES

• Assist CEO in working with key management in all areas of business related to growth, marketing & sales
• Create breakthrough customer offerings and advance marketing through new technology platforms, media tools and techniques.
• Own the digital marketing & e-commerce P&L
• Accountable for the end-to-end customer experience and for driving growth within traffic, conversion, revenue and profit
• Oversee all aspects of product and performance marketing across the online platform, including awareness, consideration, acquisition and retention
• Leverage your extensive experience of developing data-driven media strategies and tactics to drive positive ROI across the e-commerce platform
• Monitor site and channel performances and drive continuous ways to further improve and optimise
• Build and own best-in-class, performance-optimised acquisition strategy and own the day-to-day execution and optimisation of campaigns on all key platforms (Instagram, Facebook, Youtube, Google Adwords etc.)
• Accountable for delivering insights, analysis, and recommendations across the E-Commerce functions, taking the ownership of the funnel analysis, performing weekly and monthly reports to track company performances and drive growth;
• Work effectively with third party partners and agencies
• Lead the team inMONTHLY planning, keeping track of the budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth 
• Play a leading role in strategising, creating and managing a plan to achieve sustainable, profitable growth.

REQUIREMENTS

• Relevant experience is MUST
• Experience in a similar role in a s fast growing company is MUST

ABOUT RAGE COFFEE

Swmabhan Commerce Private Limited, parent company of Rage Coffee, is an FMCG company that manufactures, markets & distributes innovative coffee products. The first product in the market is a proprietary small batch crystallised coffee that is infused with 6 plant based vitamins which synergistically work with caffeine bringing in a "distinctive kick" that feels & tastes like freshly grounded coffee. The company has created craft coffee that is instantly consumable, affordable - ready to mix - and is convenient to carry in tube shots. Rage Coffee products are also US FDA, FSSAI, ISO registered and manufactured at a GMP compliant facility.